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《Retirement of the God of Investing丨Reflecting on the Legendary Journey of Warren Buffett IV》Buffett’s Apple Investment Philosophy: From Avoiding Tech Stocks to His Largest Holding

  • Writer: FOFA
    FOFA
  • May 26
  • 2 min read

I. Buffett’s Evolving Stance on Tech Stocks

🔹 Early Position (Before 2011):

  • “I don’t invest in businesses I don’t understand.” – Buffett avoided tech giants like Microsoft and Google.

  • Focused on traditional cash-flow industries such as insurance, consumer goods, and energy.


🔹 Turning Point (2016):

  • Under the influence of Charlie Munger, Buffett began buying Apple shares.


  • Key Shift in Perspective:

    • Viewed Apple as a “consumer company” rather than a tech company.

    • Valued its brand loyalty, pricing power, and the stickiness of its ecosystem.


II. Key Data on Buffett’s Apple Investment

📈 Evolution of Berkshire’s Apple Position:

  • Q1 2016: Initial purchase of 9.81 million shares (~$1 billion).

  • Q4 2023: Position grew to 915 million shares, representing 43% of Berkshire’s stock portfolio.


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